Digital Marketing
Digital Marketing course
Course Overview
Digital marketing refers to promoting products or services using digital channels like websites, social media, email, and search engines.
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a) Content Marketing
Creating valuable content (blogs, videos, infographics).
Helps attract and engage audiences.
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b) Social Media Marketing
Promoting brand on platforms like Facebook, Instagram, LinkedIn, X (Twitter).
Builds community and brand awareness.
Benefits of Digital Marketing
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1. Cost-Effective
Digital marketing is cheaper than traditional advertising (TV, print, radio), making it ideal for small and large businesses. -
3. Measurable Results
Tools like Google Analytics show real-time data about traffic, conversions, and customer behavior.
Content Performance Analysis
Target Audience
Marketing Analytics
Customer experience strategy (CX)
Data-Driven Decision-Making
Goal Setting
E-Commerce
Data Storytelling
Brand Awareness
Business Metrics
Social Media Marketing
Performance Measurement
Email Marketing
Marketing
Customer Engagement
Marketing Strategy and Techniques
Digital Marketing
Search Engine Optimization
Branding
